IN COLLABORATION WITH

Jamie Moodley

Joris van Raaij

Reinder Nijhoff

Users can dive into three themes that are pillars of Wesselmann’s work and principles of pleasure in life—love, wonder and play. Decorated with flat layers that blend seamlessly with 3D objects and spaces, the platform elegantly shows off the pop art icon's playful use of depth, colour and 20th century iconography. ‘The Pleasure Pursuit’ guides aesthetes and Coach enthusiasts alike into Wesselmann’s mesmerising world—highlighting a collection that truly satiates the senses.

Users can dive into three themes that are pillars of Wesselmann’s work and principles of pleasure in life—love, wonder and play. Decorated with flat layers that blend seamlessly with 3D objects and spaces, the platform elegantly shows off the pop art icon's playful use of depth, colour and 20th century iconography. ‘The Pleasure Pursuit’ guides aesthetes and Coach enthusiasts alike into Wesselmann’s mesmerising world—highlighting a collection that truly satiates the senses.

Users can dive into three themes that are pillars of Wesselmann’s work and principles of pleasure in life—love, wonder and play. Decorated with flat layers that blend seamlessly with 3D objects and spaces, the platform elegantly shows off the pop art icon's playful use of depth, colour and 20th century iconography. ‘The Pleasure Pursuit’ guides aesthetes and Coach enthusiasts alike into Wesselmann’s mesmerising world—highlighting a collection that truly satiates the senses.

The Pleasure

Pursuit

The Pleasure

Pursuit

The Pleasure

Pursuit

The Pleasure

Pursuit

To accentuate the wonders of Coach’s Tom Wesselmann-inspired collection, we brought the legendary artist’s work to life through an immersive WebGL platform that explores his story.

To accentuate the wonders of Coach’s Tom Wesselmann-inspired collection, we brought the legendary artist’s work to life through an immersive WebGL platform that explores his story.

To accentuate the wonders of Coach’s Tom Wesselmann-inspired collection, we brought the legendary artist’s work to life through an immersive WebGL platform that explores his story.

To accentuate the wonders of Coach’s Tom Wesselmann-inspired collection, we brought the legendary artist’s work to life through an immersive WebGL platform that explores his story.

ART DIRECTION & DESIGNER

ART DIRECTION & DESIGNER